About

Hi, I’m Robin and I’m 5’3″.

I discovered fitness and the outdoors in my 20’s and it transformed me into a happier, and healthier person. For me, the outdoors is both a source of activity and endless adventure, as well as a canvas for experiencing beauty on a grand scale. I’m an avid cyclist (road & mountain), skier, and snowboarder.

Wearing technical apparel is a key element of feeling comfortable, confident, and ready for action at any moment. As a petite woman myself, I know how difficult and time-consuming it is to find something you feel great in. With a dream to start a business and a love for active apparel, I decided this was the perfect challenge to take on.

I majored in Mechanical Engineering and spent 7 years as a design engineer. I began by designing scientific x-ray instruments, where I learned to manage large, complex systems and design for precision movement. Later, I designed bicycle chainrings for SRAM — one of the leading brands in cycling — gaining in-depth experience with mass production and working inside the outdoor industry. I know firsthand what outdoor athletes need because I lived it. Now, I bring my eye for human-centered design, technical precision, and engineering expertise to apparel — because when you’re pushing your limits, your gear should be engineered to perform with you.